GPI - Research and Development

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GPI - Research and Development
GPI Technical Manual

GPI™ Technical Manual, June 2009

Work on personality can be traced back to Hippocrates, the Greek physician, who spoke of four personality types, namely Choleric, Melancholic, Sanguine and Phlegmatic.

Sigmund Freud was the first psychologist to investigate personality scientifically. Freud’s research is much criticised, most notably for the fact that it was largely based on case study evidence using a non-representative sample.

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Impact of Gender

Impact of Gender

Ei iudico detraxit reprimique vix. In eos soluta graece nostro, takimata quaestio te his, ea solum clita mei. Vis ne tota suscipit constituam, usu cu doming fastidii posidonium. Vix ne latine saperet, probatus adversarium in sed. Qui no dicam iudico takimata, nam eu omnes essent. Nam ei quem euismod, quo sonet decore ceteros ex, verterem eleifend ad sit.

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GPI Technical Manual

Developing GPI

Introducing another product to a crowded market – what justifies the effort?

The market-place for personality measures is product-rich, quite mature and increasingly commoditised. It is not unreasonable to ask, therefore, “Why bother to develop a new measure of personality when there are so many already available?” Many of the mainstream instruments are very well known and have huge databases of users built up over a great many years. The majority are well respected. However, from our experience using these instruments during the course of consultancy and coaching engagements, we kept feeling something critical was absent from their concepts.

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